Branding for Salty Face, a brand for young Californian surfers opening its own store in Beverly Hills. They sell colorful outfits for surfers as well as t-shirts, hoodies and stickers.
One of the signature element of the brand is the colorful collection of stickers featuring sunny and smiling faces. This collection is included on clothing labels, accessories, posters and all other communication mediums of Salty Face.
The color palette for this project is inspired by the reflection of the sunset on the sea and the color variations created by the waves
Design brief provided by @brand.brief