Visual identity for the Japanese brand JOY SAKE.

The main visual element of the brand is the smiling face, in reference to the brand name ("JOY") and the Japanese flag. The youthful and dynamic style of the brand is conveyed through the use of vibrant and saturated colours (a bright yellow and an electric blue), and custom handwritten typography.

The handmade illustration pattern uses elements that refer to the theme of sake and conviviality (smiling faces, clinking glasses, sake glasses, etc).

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Design brief provided by @brand.brief