TSINGTAO
2020
This advertising campaign was made in Shanghai, China, during the lockdown at the beginning of the covid-19 crisis, with the objective of showing that the spirit and values of the Tsingtao beer brand remain the same, even in these difficult times.
The background music was made from the sounds of cans, bottles, beer caps, and other products of the brand.
The main idea is to promote togetherness during a time when gatherings are prohibited in China due to the corona virus.
This video therefore shows many people one by one (or two) drinking a Tsingtao at their place, knowing that they are not alone doing it at the same time. The sounds they made with the Tsingtao is creating a music by adding them gradually.
Like many isolated and collected sounds can create a melody, each person drinking a Tsingtao beer can feel part of a community.
