TSINGTAO
2020
This advertising campaign was made in Shanghai, China, during the lockdown at the beginning of the covid-19 crisis, with the objective of showing that the spirit and values of the Tsingtao beer brand remain the same, even in these difficult times.
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The background music was made from the sounds of cans, bottles, beer caps, and other products of the brand.
The main idea is to promote togetherness during a time when gatherings are prohibited in China due to the corona virus.
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This video therefore shows many people one by one (or two) drinking a Tsingtao at their place, knowing that they are not alone doing it at the same time. The sounds they made with the Tsingtao is creating a music by adding them gradually.
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Like many isolated and collected sounds can create a melody, each person drinking a Tsingtao beer can feel part of a community.
