Creation of a logo and a visual identity for D.B., a mentor in personal development and change management who helps people dare, progress and gain confidence in themselves to reveal their potential, in a spirit of authenticity and benevolence.
The visual identity is characterized by colorful and dynamic elements such as waves and lines of motion to represent progress forward, and the fact of daring to start one’s own projects.
This visual identity is displayed on different media: business cards, stationery, email signature and LinkedIn banner.
The main element of the logo, the M, refers to the terms mentor, mentoring. The letter M is also reworked to symbolize 2 people facing each other, in a spirit of exchange, listening and sharing.